Dan Lowe
117 Laurel Way
Mountain View, CA 94040
Primary: 650-941-4497
Secondary: 650-793-5752
Email: danlowe3@excite.com


OBJECTIVE

A product marketing manager position that requires product launch, market planning, analytical, program management, and lead generation skills


EXPERIENCE

11/05 to Present, PayPal

Brand Marketing Manager
Led cross-functional launch teams and "go-to-market" strategies for multiple products. Experienced at creating corporate positioning, product position, and product messaging strategies. Responsible for inbound and outbound communication strategies.

Key Accomplishments
• Created go-to-market plans for all product launches. Planned, coordinated, and implemented all the go-to-market plans to ensure successful and timely delivery of products into the market.
• Crafted the corporate position statement to drive industry leadership messaging. Developed and implemented qualitative interviews and quantitative surveys to make sure position statement perpetuated brand leadership.
• Developed and implemented datasheets, flash demos, business papers to help educate prospects and drive lead acquisition. Architected website redesign objectives and goals to help align company to penetrate small to medium business market.
• Help drive PayPal acquisition messaging to VeriSign customers. Guided PayPal messaging and positioning strategies to help bring VeriSign merchants and partners to PayPal resulting in less than .005 loss rate.
• Implemented multiple qualitative and quantitive surveys to test customer perceptions, validate messaging, and ensure product attributes focused on the customer.


2/05 – 11/05 VeriSign Payment Services (acquired by PayPal)

Product Marketing Manager
Drove new message and position strategies for all products. Led cross-functional launch teams and "go-to-market" strategies for multiple products. Created all inbound and outbound communication strategies.

Key Accomplishments
• Crafted the corporate position statement to drive industry leadership messaging. Developed and implemented qualitative interviews and quantitative surveys to make sure position statement perpetuated brand leadership.
• Developed the core messaging matrix that guided company marketing collateral, sales tools, and web content resulting in consistent, concise messaging throughout all marketing and sales activities.
• Directed content strategies for web site redesign. Managed the position and product messaging within 150 web pages that impacted 7 different products within the website.
• Produced internal and external communication strategies. Developed product announcements and customer service emails; reviewed business cases and press releases; and influenced direct and indirect lead generation messaging.
• Created go-to-market plans for all product launches. Developed and planned four go-to-market plans to ensure successful delivery of products into the market.
• Wrote, and developed marketing collateral and sales tools. Helped to develop datasheets, business papers, flash presentations, sales scripts, competitive matrices, and frequently asked questions.

5/04 – 1/05 SealedMedia, Document Security, Los Gatos, CA

Product and Program Marketing Manager
Experienced at creating, writing, and developing marketing collateral, sales tools, web seminars, advertising, direct marketing campaigns, indirect marketing campaigns, and web content. Product marketing activities included: developing product position, generating product launch plan, and creating product messaging that influence all outbound communication. Created marketing strategies and programs to drive sales and channel leads.

Key Accomplishments
· Created quick reference guide, datasheets, partner briefs, solutions briefs, customer presentations, solution matrix, web seminar story board, and email templates that created customer interest and supported sales stages.
· Developed the core messaging matrix that guided company marketing collateral, sales tools, and web content resulting in consistent, concise messaging throughout all marketing and sales activities.
· Crafted marketing plans that included: developing the go-to-market strategy, implementing tactical plans, measuring marketing program efficiency, and managing marketing budget to drive outbound marketing programs
· Produced and implemented lead generation programs such as: web seminar, tradeshows, direct mail campaigns, email campaigns, white paper distribution, web ad placement, and email sponsorships that led to over 24 customer engagements in a single quarter. Over 24% of the engagements were with companies in the top Fortune 50.
· Expanded channel program and launched new sales referral program that resulted in five new strategic channel partners and quadrupling the leads into the sales pipeline.
· Implemented public relations tactical plans that included: working with product reviewers, creating customer and partner press releases, article submissions, and speaker abstracts to improve awareness by 100%.


7/01 – 4/03 Workshare Technology, Document Collaboration, San Francisco, CA

Senior Product Marketing Manager
Led cross-functional launch teams and "go-to-market" strategies for five products. Experienced at creating, writing, and developing compelling product value within all marketing collateral, sales tools, advertising, direct marketing campaigns, indirect marketing campaigns, product promotions, and web content. Developed strategic and tactical marketing plans for sales, business development, and channel management to meet yearly and quarterly revenue objectives.

Key Accomplishments
· Created the “go-to-market” strategies for three new products and two existing products. Developed positioning strategy, value proposition, key messages, and evangelized products to attract customers.
· Developed business cases and gathered MRD information for new products or feature enhancements. Implemented customer surveys, gathered requirements, created product matrices, and validated prototypes.
· Segmented customers, created competitive differentiation matrices, reviewed market trends, profiled vertical industries, developed market forecasts, and created pricing models to optimize sales cycles.
· Generated multiple marketing programs to accelerate sales cycles, such as: customer reference, product promotions, and channel incentive programs. Experienced at writing customer case studies. business cases, industry briefs, and solutions papers.
· Launched new channel and partner programs to attract resellers, system integrators, and technology partners. Supported 39 resellers and 4 technology partners with training, sales tools, and marketing collateral.
· Helped drive $16 million in annual revenues by designing, implementing, and monitoring 15 to 20 marketing campaigns, per quarter, providing a steady sales pipeline of leads and opportunities.

4/00 – 3/01 Network Associates, Firewall and VPN appliances, Santa Clara, CA

Product Marketing Manager Demonstrated ability to develop market launch plans for multiple software and hardware based security products. Created all marketing collateral, sales tool, and web content for four different products. Provided product training, customer demonstrations, and theatre product demonstrations at company sponsored marketing events. Developed sales and marketing programs to stimulate leads.

Key Accomplishments
· Simultaneously launched and created all the marketing collateral, sales tools, and web content for four hardware appliances and software products. Developed and managed messaging, value proposition, and product benefits enterprise software products.
· Developed vertical and solution briefs, business cases, key messages, and value proposition for airline, automotive, financial services, government, healthcare, insurance, retail, and service provider industries.
· Worked with marketing communications teams and helped manage outside agencies who developed marketing campaigns with a budget of $250,000, per campaign. Guided campaign direction and content accuracy ¾ creating a response ratio as high as 17%.
· Developed competitive matrices, profiled industry segments, and examined market trends, and gathered information from market research companies to guide product features

5/95 – 3/00 Netis Technology, Security and Networking Consulting, Milpitas, CA

Manager, Sales and Marketing
Key member of the management team charged with the supervision of the sales and marketing team. Built turn key hardware solutions that integrated security and networking capabilities to simplify customer experience. Fostered long-term relationship with key accounts and developed partnerships with key technologies. Launched multiple Internet, Networking, and Security services to expand company’s product and service offerings.

Key Accomplishments
· Led the creation of over $4 million of product and service revenues.
· Created partnerships with 3COM, Cisco, Checkpoint, Overland Data, Compaq Server and High Availability Solutions, Hewlett Packard Servers and Storage Systems.
· Worked with engineering to launch six consulting services including: Internet Access and Security (Firewalls and VPNs), Netware 3, 4, & 5 installation and maintenance; Microsoft NT/2000 installation and maintenance, High Availability solutions (Microsoft Clustering, Compaq HA, Netware Servers, and Vinca), Storage Solutions (NAS, Mirroring, RAID), Data Back Up (Compaq, HP, Seagate, and Veritas) resulting in 300% increase in revenues.
· Created training materials, marketing collateral, sales tools, and web content that led to new products and services for company. Guided marketing team on the service concepts, features and benefits of services. Provided sales training curriculum for new professional services group.

EDUCATION

12/93 San Jose State University San Jose, CA
MBA Marketing

6/92 San Jose State University San Jose, CA
B.S. Marketing

ADDITIONAL INFORMATION

- Launched multi-functional hardware appliances that integrated: firewall, VPN, content filtering, and anti-virus
- Specified and designed, based on customer requirements, turn-key security and networking hardware appliances
- Understanding of networking layers and routing protocols such as: IP, IPX/SPX, RIP, OSPF
- Familiarity with Siebel, Salesforce, and ACT to help measure marketing ROI analysis
- posted by dan @ 4:16 PM